BMW 1 Series

ULTIMATE PERFORMANCE.

The BMW 1 Series.

Makes an impression, is fun and instantly noticeable. The BMW 1 Series impresses right away with its sporty design, dynamic driving characteristics and perfect connectivity.

BMW 1 Series

TURNS HEADS.

The design of the BMW 1 Series can be described perfectly with a single word: dynamic. Thanks to its ideal proportions, it emphasises its uncompromisingly sporty aspiration with every detail and fascinates from every angle. 

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"With paint, upholstery and decoration options the striking character is retained, while customers are provided with more choices."

MARTINA STARKE, HEAD COLOUR AND MATERIAL DESIGN BMW AUTOMOBILE -
BMW 1 Series

THRILL SEEKER.

Ultimate driving pleasure on the straights. Adrenaline-fuelled excitement on every corner. The combination of direct steering, precisely tuned suspension and optimum axle weight distribution offers agile performance. And with the Turbo inline 6-cylinder petrol engine under the extended bonnet, the BMW 1 Series exhibits unrivalled dynamics in the compact class. 

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"We are allowing our customers to choose the operating tool with which they feel most comfortable."

HOLGER HAMPF, HEAD OF DESIGN USER EXPERIENCE -
BMW 1 Series

DIGITAL NATIVE.

Experience seamless connectivity: with an intuitive operating concept, intelligent driver assistance systems and unique digital services, you are guaranteed an unprecedented driving experience. 


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BMW 1 Series

POWER PLAY.

The BMW M140i is power in its purest form, exhibiting a spectacular performance of 0 to 100 in 4.6 seconds. Powered by the M Performance TwinPower Turbo inline 6-cylinder petrol engine with an impressive 250 kW, its equipped with multiple high-performance components for endless driving fun.



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REBELLIOUS.

design and equipment of the BMW 1 series.


Dynamic outside. Exclusive inside. The exciting design stands for ultimate sporting flair, powerful dynamics and pure driving pleasure. With its progressive contours, athletic design language and high-quality equipment, the BMW 1 Series is the perfect match for an urban lifestyle.



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THRILLING.


The front radiates thrilling dynamics with every detail and a passionate temperament. The self-assured appearance with accentuated headlights, distinctive double kidney grille and large air inlets demonstrate powerful athleticism and an untamed forward thrust.

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FOCUSED.


Underlining the sporting character is the progressive light design that is characterised by the flat front headlights. Now available as standard with full LED technology on the entire BMW 1 Series range, they emphasise the typical BMW face with four eyes and purposefully point towards the distinctive double kidney grille.

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SPECTACULAR.


The BMW 1 Series offers optimum road grip with its sporty 16-inch, 17-inch or 18-inch wheels as standard. Depending on the variants. The best example is provided by the exclusive 18” 719 M light alloy wheels in Jet Black with double-spoke styling and mixed tyres*, which are perfectly partnered by the M Sport brakes with Dark Blue brake callipers.

 

*Included as standard on the BMW M140i

 
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SPORTY.


The colour-contrasting rear diffuser insert in Dark Shadow metallic creates a particularly dynamic appearance and is part of the standard equipment in the BMW M140i. Optimally coordinated with these features are the exhaust pipes in Black Chrome.

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Enticing.


A perfect ending: athletically shaped wheel housings, a broad stance, distinctive bumpers with enlarged tailpipe trim strips and characteristic L-shaped LED rear lights are not only eye-catchers but also an expression of the inspiring dynamics.


BMW EFFICIENTDYNAMICS.

Less fuel consumption, more driving pleasure: BMW EfficientDynamics is the strategy to minimise fuel consumption and CO2 emissions while at the same time increasing dynamics and driving pleasure. The approach covers the drive system, energy management and vehicle concept itself.
 

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    • BMW 1 Series Shadow Edition
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